Overview
Purpose
Our goal at White Water Rafting is to inspire, educate, and enable all levels of adventure seekers to the thrill of white water rafting. We aim to provide a comprehensive platform that offers valuable insights, expert guidance, and a community for rafting enthusiasts. Whether you're a seasoned rafter or a first-timer, we're dedicated to equipping you with the knowledge, resources, and excitement needed for an unforgettable white water rafting experience.
Audience
Our target audience shares an aspiration to live a bold, experience-rich life, and a love of nature. This customer demographic is typically between 18 and 50 living in a moderate to comfortable financial situation. Their interests lie in engaging in physical activities, embracing the natural world, and exploring the great outdoors.
They want more than just a vacation, they want an unforgettable adventure that provides an escape from the routine and challenges them in the process. These adventures seek to immerse themselves in the thrill of the white water, connect with nature, and develop camaraderie with fellow adventures. They desire experiences that leave a lasting impact and stories to share with family and friends.
Despite their eagerness to embark on white water rafting adventure, they struggle to find a streamlined, comprehensive, and reliable platform that guides them through their perfect journey. They are looking for a one-stop resource that provides detailed information about rafting locations, equipment, safety measures, and trip planning. They want personalized recommendations, and tailored suggestions for rafting trips based on skill level, preferences, and location.
Our target audience predominantly accesses websites through mobile devices and laptops, seeking quick and accessible information while on the go. Thus, optimizing our website for mobile compatibility and ensuring a seamless user experience across devices is crucial to effectively cater to their needs and preferences.
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/ddfcad-86675b-03763d-144266-78c4d7| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #144266 | #78C4D7 | #03763D | #DDFCAD |
Typography
Heading Font: Palatino
Paragraph Font: Trebuchet MS
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The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
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Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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